This time of year, we are usually getting all of our ducks in a row to send out our annual Thanksgiving cards. Getting our mailing lists prepared, picking out a fun card design, and signing cards left and right. But this year (like most things this year, honestly), things are looking a little different in this regard.
After some careful thought and consideration, we decided to put the funds we would typically use on our annual Thanksgiving cards toward the needs that our community has here and now. So instead of sending out hundreds of gold foil Thanksgiving cards this year that would potentially sit in empty offices, we donated to the Houston Food Bank to help put needed food on others’ tables — in honor of all our great clients and colleagues. By redirecting the funds spent on our holiday cards, we were able to provide roughly 3,000 meals for families in our community.
We recently shared this gesture with our clients, and the amount of support we received was outstanding. Many encouraged us to continue this effort year after year, as it’s much more meaningful to them than a pretty card that will soon make its way into the nearest trash can.
We Encourage You to Think Outside of the Box, Too
It’s crazy that it took a pandemic for us to think outside of the box in this regard. We thought our clients loved our Thanksgiving cards, and while most do, this gesture was clearly much more impactful to them. We hope to carry on this tradition in the future and want to encourage you to think with fresh eyes during the upcoming holiday season, too. How can you pivot from the “norm” this year to make the most of both your gestures and dollars? It’s time to get creative, and we hope to help you on that path by sharing this.
Please know that we are incredibly thankful for you and the trust you put in the MGA team. We hope that you and yours have a wonderful season ahead. And while the year has brought challenges for many, we hope that you can reflect on the opportunities it’s also brought to truly appreciate the things that matter.